Communication+Strategy

Awareness of the fact beauty can be defined in many different ways and to provide all women with the affirmation that they are beautiful. Reduce the importance that is put on vanity within advertising and trigger a shift away from current views that promote unhealthy and unrealistic body images for young females. 
 * __Trying to achieve?__ **

**__Message__ **
Present beauty standards are a reflection of socially constructed ideals that ought to be challenged by ALL WOMEN. Beauty is more than the depictions that constantly surround women in the media, we come in various shapes and shades. Thus **“YOU DEFINE YOU!!”**
 * __Target/Demographic__ **

We hope to impart our message to · teens in their formative years in the age bracket of 15-19 years and young adults up to the age of 25. · Our initial step will be to reach out to women within our local communities in schools and universities · The internet will be used as a platform to build an on-line community through Facebook, You Tube and Twitter. A virtual chat room and a website will also be created so that members can debate or discuss various issues and topics surrounding beauty ideals. · Publications in popular magazines that are aimed at our target market will be used to provide information about the organization and promote its events. · Television commercials is also another avenue for reinforcing the “U Define U” concept
 * __Best Media__ **

We intend to cultivate a sense of confidence and acceptance in the unique features women embody. This should ensure that the unrealistic and unattainable standards put on women are eliminated.
 * __What Change__ **

We would also like to challenge the media and advertising campaigns of large companies to recognize the need for a greater diversity of body types in the images that pervade our world. This should essentially influence them to reflect the diversity of beauty in their depictions of women. 
 * __What influences __** 

<span style="font-size: 11pt; color: black; font-family: Arial; mso-fareast-font-family: Calibri; mso-ansi-language: EN-CA;">We would like to influence our target audience to critically examine those false ideals that define beauty in our society and begin re-define them by ultimately defining beauty according to their own standards. There need not be a cookie-cutter, exclusive concept of what it means to be BEAUTIFUL because we come in many shades, shapes and sizes.


 * We stand by the belief that beauty is intimately linked to her own sense that she is beautiful. This in turn will radiate outwards in the form of confidence.