Our+Plan

In order to measure the success of our cause we will monitor the memberships of all those connected through our on-line forums (facebook, twitter, youtube, and our website). Furthermore, the sales of our membership pledge bracelet we will be used to measure the increase in awareness of our issue. We hope to generate a movement of young women rallied together to support a common cause: Defining and Understanding ones own beauty according to individual standards. It can be expected that many women within these age brackets are often targeted and influenced by the media to conform to the constructed images of beauty. Hence, giving women of ALL ages the opportunity to participate in this movement emphasizes that beauty is a flexible definition that should not be constrained by superficial ideals. To eventually create global membership and awareness so that women of different backgrounds can begin to recognize and appreciate beauty from different perspectives. || * Media campaign || * Media kit – press release, news advisory, fact sheet, backgrounder, photos and captions about organization || || * Sponsorship and giveaway || || * Designing exclusive “U Define U” charm bracelets **__Measurement__** 1. Raise awareness amongst the females of North America about the definition of TRUE beauty by 30% within the first five years of campaigning Measurement – To measure this objective we will use surveys to measure the opinions of females in North America before and after our campaign and compare the results 2. Change opinions of companies who use one definition of beauty to sell product Measurement – Count the number of companies who modify their image or slogan to be representative of all shapes, shades and sizes. 3. Raise awareness amongst the media in concern to unachievable beauty by 10% within our first year. Measurement – use content analysis to compare media messages before and after our campaign. 4. Generate active membership of online “U Define U” community to 2500 members –of women of all ages- within the fist year Measurement – Count the number of member we achieve within the first year. 5. Raise a minimum of $25,000 with our first year of the campaign with proceed to be allocated toward a women’s retreats and female youth camps. Measurement – calculate funds raised for the campaign and related causes.
 * __ Objectives __**
 * 1) Raise awareness amongst the developing youth about the definition of beauty by 30%.
 * 2) Lobby against companies who use one definition of beauty to sell product.
 * 3) Raise awareness amongst the media in concern to unachievable beauty by 10%.
 * 4) Generate active membership of online “U Define U” community to 2500 members –of women of all ages- within the fist year
 * 5) Raise a minimum of $25,000 with our first year of the campaign with proceed to be allocated toward a women’s retreats and female youth camps.
 * __ Goals __**
 * __ Audience __**
 * Girls 15-19 years of age
 * Women 19-30 years of age
 * __ Key Message __**
 * “You Define You”
 * Challenge the narrow definitions and images of beauty in the media and society
 * __ Strategy __**
 * Objective || Strategy || Tactics ||
 * Raise awareness amongst the developing youth about the definition of beauty by 30%. || * Start a media campaign
 * School tour
 * Road trips
 * Online communities (facebook, Twitter, youtube, etc)
 * Radio
 * Event listings in papers/magazines || * Send out press releases/media kit to papers and magazines
 * Contact schools of interest
 * Visit selected schools
 * Rent a car
 * Design decals for the vehicle
 * Create group/pages within the different online communities
 * Create a PSA
 * Send listings to the different pubs ||
 * Change opinions of companies who use one definition of beauty to sell product. || * Lobby against the companies || * Write letters
 * Visit locations ||
 * Raise awareness amongst the media in concern to unachievable beauty by 10%.
 * Generate active membership of online “U Define U” community to 2500 members –of women of all ages- within the fist year
 * Online communities
 * In mall publicity booths
 * Booths within gyms, dance studios and other popular places for females || * Develop email lists within universities through school tour and sign-up
 * Set up stands with information pamphlets
 * Raise a minimum of $25,000 with our first year of the campaign with proceed to be allocated toward a women’s retreats and female youth camps.
 * Organizing retreats and youth camps || * Bracelets sold at all event rallies for a minimum donation of $5
 * Challenge members to creatively define and advocate on behalf of their interpretation of the word beauty ||